Fuseideas LLC
  • Winchester, MA, USA
  • Salary
  • Full Time

The Position

The VP of Brand Strategy/Planning is both a proactive and responsive thought leader, a highly collaborative member of a growing agency who helps inform and drive large-scale projects with interdisciplinary teams.

  • Develop cohesive, compelling strategic visions for our clients that guide their overall brand and business plans
  • Collaborate, build consensus, and influence change to drive results in a fast-paced environment
  • Recommend and prioritize an appropriate mix of communications strategies and tactics in the digital space to drive brand awareness, engagement, and traffic.
  • Communicate strategic visions to our clients, be persuasive and help them and their business development teams socialize the strategy within their organizations
  • Assess client business models to identify new revenue opportunities within the context of brand, market, user, financial, and technology constraints
  • Provide high level strategy for new business pitches and create unique approach to solving their business problems
  • Create immersive story-telling experiences in written and visual forms to drive new business development initiatives
  • Provide client and staff leadership during delivery of interactive projects and serve as a resource to the agency staff in developing interactive projects according to best practices
  • Serve as a "go to" resource during launch activities for interactive projects and communicate to the client and the Fuseideas teams the steps needed for success
  • Partner with Account Services to drive organic growth via new ideas and approaches
  • Make strategic content management system and technical recommendations based on client needs
  • Facilitate the path for others to define and design sustainable ideas, quality engagement initiatives, and memorable experiences across all brand channel opportunities
  • Understand client/user pain points and provide leadership in overcoming them
  • Contribute to the ultimate success of the Fuseideas team by constantly searching for opportunities to improve, as an individual and as a company
  • Communicate trends and best practices to the client and the agency staff

Location Candidates living in the Greater Boston area are preferred as this position will primarily reside in our Winchester, MA office. However, consideration for other locations will be considered on a case by case basis.

Minimum qualifications to be successful in this role:

  • 8+ years of experience
  • Bachelor's degree in a relevant area required
  • Runs accounts and pitches
  • Direct high level client exposure
  • Experience in digital marketing
  • Someone who can drive big picture strategic thinking and programs while also able to lead tactical execution on a day-to-day level
  • Strong stage presence

About Fuseideas

Fuseideas is a full-service advertising agency, which prides itself on providing high-level account management, strategy, creative and media. With reputable brands such as Philly Pretzel, BOSE, Healthworks, Miami Tourism, Maine Lottery, Timberland, and Cayman Islands Tourism, we are constantly raising the bar for our clients and our industry.

We believe that "status quo" is just as boring as it sounds. And if our clients want innovative, high quality, responsible, data-driven results, well then that's just what they're going to get! 

We love people and fun!

Agency life isn't easy, and not everyone is cut out for it. But if you enjoy the fast pace and constant switching of gears- then you will love what Fuseideas has to offer. From a full benefits package, to fun company-wide culture events and even free snacks, we have many things for many people!

You will be successful at Fuseideas if you:

  • Are innovative, a problem solver and extremely accountable to yourself, your team, the client and your work load.
  • Can collaborate with cross-functional teams
  • Have the ability to switch gears to suffice a changing project load
  • Thrive in a fast-paced environment
  • Possess strong written and verbal communication skills
  • Are able to think strategically, offering solutions to solve multiple client concerns
  • Display confidence and poise while collaborating with team members and clients
  • Like to have fun, a lot of fun.... and also work pretty hard!

Salary All of Fuseideas salary ranges are commensurate upon experience.

Fuseideas is an equal opportunity employer and we greatly value diversity within our establishment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Fuseideas LLC
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